Core Values


We are transparent in what we say and do with each other, our clients, partners, and industry peers about our products and services and the value they add.


The key to success in battle is effective communications. We want to start and contribute to conversations that initiate deeper discussions that result in execution.


We should hold clients in the highest esteem. They deserve the truth from us; when selling, servicing, and when they’re not in the room, we should speak respectfully of them.

Board of Directors

Doug Williams

Matt Gulbransen

Robert Pearson

Jackson McReynolds

Founder & CEO

" Hard I can do. Impossible takes a little bit longer. "

~Craig Ganssle


"I started Farmwave to bring 30 years of expertise to others. 

At my core I want to help people solve problems through technology."

Craig has led a seasoned team of visionaries, technical engineers, designers, and strategists working together to introduce Farmwave. Powered by a proprietary and extensive artificial intelligence, which includes multiple approved patents, Farmwave adds value with a unified intelligent platform across multiple channels in agriculture. With integrated smart tools, Farmwave can increase agriculture profits in the billions on an annual basis. 

In addition to agriculture, Craig has developed purpose-built solutions adding value for clients in manufacturing, smart cities and spaces, as well as retail and marketing automations.

In addition to his contributions in the public sector, Craig served honorably in the United States Marine Corps as an intelligence communications operator. He was later honorably discharged in 2001 for medical reasons. During his seven years of service, Craig was decorated with various commendations and medals for his service. Upon leaving the military, Craig spent 15 years as a senior network engineer with Verizon Wireless prior to founding Basecamp Networks, (2007 to exit in 2018) and then Farmwave.

Craig is very active in the tech community. From August 2017 til November 2017 Craig was a board member of Tech Alpharetta and later served as Chairman of the Board from November 2017 til October 2018. Craig also served on the Forbes Technology Council (2017), the FCC Rural Broadband Task Force (2020/2021), Ignite HQ Board Member (2019), and is currently a Global Ambassador with the Swiss Cognitive World-Leading AI Network, as well as a member of the Dean Advisory Council at the University of Georgia CAES. 

Craig resides in Dawsonville, GA with his wife, Jenny, and their two children. Craig’s oldest daughter and her fiancee live in Virginia.